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Make Your WordPress Blog Search Engine Friendly
Michael Gray provides tips on how to avoid duplicate content and set up theming on your WordPress blog so that your blog is more search engine friendly.
Michael gives an example of a movie reviews blog that is organized into various categories such as Action, Drama, Comedy.
He suggests keeping each post in only one category so that Google's GoogleBot spider can more easily identify the organization of your blog. For example, it will better recognize that all the postings about Comedy movies form a grouping of Comedy movies.
Blogs have a "more" tag feature that enables you to split a long posting. Everything before the "more" tag will appear on the home page (at least while the posting is still new) and everything after the "more" tag appears on its own posting page. Michael suggests using the "more" tag in all your posting and keeping just the bare minimum of text before the "more" tag. By splitting postings in this way, the majority of the text of the posting appears on its own posting page
thus reducing content duplication.
Michael also suggests using a robots.txt exclusion file to block GoogleBot from entering the dated archives directory since those are merely a mirror image of what is in the categories. Similarly, if you have postings by more than one author, then you should block those author categories too.